We were invited by Monseaton High School to create a branding solution that would be in keeping with the values of the school and the innovative educational thinking alongside them. The new building will be an important opportunity to signal change and reflect brightness, enthusiasm, youthfulness. At the heart of this was the importance of caring for the individual.
We were briefed to ensure the solution was innovative but not futuristic. It was felt important to inject liveliness and optimism into our creative thinking delivering a visual language that felt unique.
We have to prepare for a potentially huge shift in perceptions, attitudes and aspirations when the move from the old school building and branding (opposite) to the new site takes place. We were asked to capture this excitement and reflect it in new, striking examples of communication.