The Roundhouse specialises in three distinct areas: dynamic brands, imaginitive literature and engaging websites.
We adopted a broad, bright colour palette for each line. Each line had a degree of transparency so that we when overlaid further colours were created. This gave us great flexibility when applying the marque. When close up, centrally or at the ends of the lines the identity became something different but from the same origin. They enabled us to create animations and print personalities that felt ever-changing and fresh. To see how we animated these lines to bring life to the website, click on the link at the top of the page.