The Roundhouse specialises in three distinct areas: dynamic brands, imaginitive literature and engaging websites.
We adopted a wide, bright colour palette for each line. Each line had a degree of transparency so that we when overlaid further colours were created. This gave us great flexibility for the application of the mark. When close up, centrally or at the ends of the lines the identity became something different but the same. They enabled us to create animations and print personalities that felt ever-changing and fresh.